Japan has a relatively short history in jewelry compared to the West, but now it is creating its own history unburdened by traditional views of jewelry.
This fusion of elements of modern fashion and culture and the sentiments of jewelry lovers is uniquely Japanese.
We present Japanese jewelry to the world as an entirely new genre.
New Jewelry is a sales exhibition that introduces jewelry with a focus on design and craftsmanship in all genres and categories to the general public. It is run by New Jewelry Associates, which also plans jewelry events, operates a storefront, and runs online media, supporting jewelry brands in three dimensions. http://newjewelry.jp/